The 6-Step Plan to Escape the Spam Folder

You’re not a spammer — but your emails can still land in the spam folder. And once they’re stuck there, it’s difficult to reach the inbox again. That’s why we asked AWeber’s Director of Deliverability Karen Balle to explain how you can escape the spam folder. Multi-million dollar companies seek Balle’s advice on reaching the inbox. This is the same 6-step plan she lays out for them. And now, you can use it too. Step 1: Make sure you have permission. It’s illegal to send emails to people who haven’t subscribed to your list. It’s also a great way to go to the spam folder. So, if your emails are going to spam, review your email lists to make sure all of your subscribers opted in to receive content from you. If you purchased one of your lists or all of your lists, delete those subscribers from your email marketing platform. They’re just hurting you. Plus, they didn’t give you permission to send them emails anyway, so they are much more likely to mark your emails as spam or not open them at all. If you’re not sure whether your lists are purchased, review subscribers to see how they joined. (You can see these details under Subscriber Management) Look for large lists of imported subscribers. Make sure you have a record of how you acquired these subscribers.

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